How do I get my website to appear on Google? That's a common question that we get asked. Below you will find some basic questions and answers that will help you understand how Google and other search engines work.
Will my site appear on Google?
Will my site appear on Google?
If you want your website to appear when someone types in your business name, the answer is yes, it will appear. But, if you want your website to appear for more specific keywords, it can vary.
What's the difference?
If your business name is John's Restaurant, and someone looks up the phrase "John's Restaurant", then you will likely show up on the first page of Google. This is because your website name is unique.
If you want your website to appear for certain keywords such as "Restaurant in Los Angeles", then it will likely not appear on the first page of Google unless you do some marketing. The reason why is because there are literally thousands of pages competing for the search phrase "Restaurant in Los Angeles". In order to have your site listed on the first page for this search term, you would normally need to pay a marketing company to help you.
What's the difference?
If your business name is John's Restaurant, and someone looks up the phrase "John's Restaurant", then you will likely show up on the first page of Google. This is because your website name is unique.
If you want your website to appear for certain keywords such as "Restaurant in Los Angeles", then it will likely not appear on the first page of Google unless you do some marketing. The reason why is because there are literally thousands of pages competing for the search phrase "Restaurant in Los Angeles". In order to have your site listed on the first page for this search term, you would normally need to pay a marketing company to help you.
How do people find me then?
If someone searches for you on Google and type in your Business Name, your website will appear.
If you would like your website to appear for specific keywords, then you have the option of hiring a marketing company to help, or ordering Google advertising services. This usually requires a significant investment though (in the tens of thousands of dollars).
Summary
In summary, having your website appear on search engines can vary depending on where Google decides to rank your website. If your website is new, and you are competing against hundreds of more established websites, it can be difficult to suddenly appear the top of search engines.
At Simple Nerds, we only handle the design of the website and not the marketing. For most businesses, we recommend that you start with a website, and see how well you do with just that. Later, if you feel you're ready to invest in a marketing, then you can optionally find a marketing company to help you appear on Google for certain keywords.